Welcome
In this guide, you will find resources to help with your Brand Audit Project.
It includes helpful tips on:
Market research
Secondary market research is research that has already been collected. It will help you gain an initial understanding of your market and may be:
- existing data compiled by an organisation
- case studies prepared on key businesses, markets or industries
- demographic and statistical information (eg. census data)
- commercial industry or market reports
Primary market research involves collecting raw data and may include
- focus groups
- surveys
- questionaries
- interviews or
- observations
Background reading - Know your topic
Before you delve too deeply into your assessment, do some background reading to become more familiar with the task and the topic. Consult
- Lectures and tutorial notes
- Textbook
- Reference materials such as marketing dictionaries, encyclopedias and handbooks (see below)
Once you have a solid core understanding of your task and topic, investigate other secondary sources such as those featured in the remaining tabs in this guide.
Reference materials
- A Dictionary of Marketing byPublication Date: 2016
The handbook of marketing research by Publication Date: 2006
