By searching Library Search you can find a range of resources on your product or company, including books, journal and newspaper articles, SWOT analyses, company profiles.
Keep in mind that Library Search is not discipline specific so you will need to refine your search by using filters such as subject term and content type.
You can search specific marketing journals for peer-reviewed, scholarly and academic articles on key marketing theory and concepts. Journals recommended for your study in marketing include:
The following databases are more specific to the discipline of business and marketing. For a more targeted search, select one of these to find journal articles, SWOT analyses, company profile, market reports and more.