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MKTG2508 - Brand Management and Strategy: Referencing

This guide is designed to assist students in MKTG2508 to find suitable resources for their Brand Strategy Audit

Referencing

What is referencing?

Referencing is a standardised way of acknowledging the sources of information and ideas that you have used in your document. It involves noting what you use in the course of your paper and recording a list of those readings at the end.

Why Reference?

Referencing is important to avoid plagarism, to verify quotations, to show that you have researched the topic and to enable students to follow up what you have written and locate the cited author's work. 

It is important to reference all your citations thoroughly and accurately to avoid instances of plagiarism, which is severely penalised by the University.

Referencing Style Guides

There are many different referencing styles. Check with your Course Co-ordinator or Supervisor.

Referencing software

Referencing management software can be used to:

  • create an online database of references you have found
  • insert and format in-text citations in your essays or papers
  • generate automatic bibliographies in the style you require.

The Library supports these products: