Skip to Main Content

MKTG2508 - Brand Management and Strategy: News & media

This guide is designed to assist students in MKTG2508 to find suitable resources for their Brand Strategy Audit

Why use news items?

News items, whether from print, digital or audiovisual media, can help you understand developing market trends or to discover new challenges and changes to brands and businesses. 

You can read or view news stories directly online via broadcast news websites. Where the full-text of an article is not available online, or is incomplete or poor quality, note the name of the newspaper, the title of the article, and the date it was published and check the Library Search or one of the databases listed below to get the full text. If the program was broadcast in video or audio format, you may be able to locate it via one of the UQ Library subscription databases or streaming services. 

Today's newspapers

If you are looking for a recent news article from a particular newspaper, see if you can locate the story on the newspaper's website. Otherwise, use one of the following resources:

Searching social media

News and current affairs databases

The following databases will enable you to keep up-to-date with current affairs and how they affect industry and research. 

Other video sources