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Marketing

This guide provides advice on resources for marketing, consumer behaviour and advertising.

Why use news items?

News and media items, whether from print, digital or audiovisual media can be a major source of research material.  Utilise the latest news for current examples, or review historical news sources for contemporary reports of key historical events.

Today's newspapers

If you are looking for a recent news article from a particular newspaper, see if you can locate the story on the newspaper's website. Otherwise, use one of the following resources:

News and current affairs databases

Stay informed of current affairs and how it affects industry and research using these databases.

Online trade magazines