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Marketing

This guide provides advice on resources for marketing, consumer behaviour and advertising.

Handbooks

Handbooks are an essential resource to determine key issues and trends in marketing studies.

Dictionaries

A subject dictionary provides concise explanations of key marketing, advertising and public relations terms.

Encyclopedias

Subject encyclopedias provide topic outlines and identify relevant scholars/authors.

Business Librarian

 

 Your liaison librarian can provide expert advice for your subject.