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Marketing

This guide provides advice on resources for marketing, consumer behaviour and advertising.

Key journal article databases

Library Search: Journal articles

Library Search: Enter a keyword, article title, author, publication, etc.

Inverted commas ("  ") around phrases, and the truncation symbol at the end of a word stem (*) for variant word endings can be useful in your search.  For example:

  • "Marketing plan"
  • "Social media" marketing

‚ÄčLink to Library Search.

For further tips watch this Using Library Search video (YouTube, 2m59s).

Peer reviewed articles

Australian Business Deans Council - Journal list

The Australian Business Deans Council's (ABDC) Journal Quality List is a journal ranking exercise undertaken by the Council that divides different business journals into four categories of quality: A*, A, B, C. 

Journal titles (not journal articles) can be searched from the ABDC website using titles, keyword, ISSN, Field of Research (FoR) category or Journal Rating. 

This video provides advice on searching for these titles in the databases.