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MKTG7502 - Strategic branding: Surveys

This guide has been created to support your Brand Strategy Audit assessment in MKTG7502 Strategic Branding

Qualtrics Resources

The following free resources will help you to create your survey using Qualtrics.

YouTube videos

SAGE Research Methods Online

What is survey research?

The SAGE Research Methods Online database contains a wealth of resources including reference entries, books and journal articles on surveys and survey research methods.

It also has a Project Planner module that contains information on Data Collection, including sections on creating different types of surveys and designing questionnaires.

 

LinkedIn Learning

LinkedIn Learning is a database that contains a collection of online training videos and tutorials.

The above link will take you through to the general database that you can search for resources on surveys.

One video resource of interest is the Questionnaire/survey video. You will need to log in to view this video.