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MKTG7503 - Consumer and Buyer Behaviour: Research your topic

This guide is designed to help MKTG7503 students find resources on the consumer behavior research topic.

Research your topic

To get started ensure that you have:

  • chosen a specific topic that fits within the overarching topic of "Shopping and Buying Transformations"

  • conduct research on your chosen topic

The resources listed on this page will assist you with your background research.

Consumer Trends

Euromonitor International's  Top 10 Global Consumer Trends 2019  is an excellent white paper on consumer trends expected to impact in the year ahead.

Demographic data

Australian Bureau of Statistics (ABS) Census Data

For demographic information on possible markets and other statistical information, consult the 2016 Australian Census data. 

Options include choosing Quick Stats or Community Profiles - type in the postcode or the name of the suburb you are looking for.  eg. Milton or 4064. 

Queensland Regional Demographic Data

Use the Queensland Government Statistician's Office (QGSO) - Queensland Regional Profiles  to create a Snapshot report to get demographic statistics on a particular geographical region in Queensland.

Trade publications - marketing

Company Annual Reports

Company annual reports can be found in the following databases:

Companies listed on the Australian Stock Exchange, both Australian and international

Industry databases

Key journal article databases