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MKTG7503 - Consumer and Buyer Behaviour: Project planning

This guide is designed to help MKTG7503 students find resources on the consumer behavior research topic.

Finding and using media

The guide Finding and Using Media will show you how to source media (including images, video, and audio) for your assignments, and

help you to understand copyright and licencing obligations so that you can ethically reuse media.

Video Assignments  -  Advice from UQ Library's Digital Essentials

Finding Creative Common images

Infographics

Some free online infographic tools include:

The following UQ Library webpage offers advice on a range of data visualization tools and software, including Venngage and Piktochart.

LinkedIn Learning (was Lynda.com) also contains helpful online tutorials related to data visualization.

Scriptwriting

Chapter 5 "Writing for video" from "Video Production Handbook" by Jim Owens and GeralMillerson 2011

LinkedIn Learning (previously Lynda.com) contains videos explaining the process of scriptwriting. After watching the introduction video from Rick Lippert (below), click on the course link to view the entire suite. You can simply use the sections that are relevant to you.

Story in advertising

Story in advertising - watch the whole course on LinkedIn Learning

 

StoryGuide website provides examples and advice on how to construct sequences and camera shots that tell the story you want to tell.