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MKTG7503 - Consumer and Buyer Behaviour: Annotated Bibliography & Referencing

This guide is designed to help MKTG7503 students find resources on the consumer behavior research topic.

Annotated bibliography

A useful resource relating to annotated bibliographies is the following brochure produced by UQ Student Services:

Annotated Bibliography

Referencing Style Guides

There are many different referencing styles. For this course you are expected to use:

Referencing Software

Referencing management software can be used to:

  • create an online database of references you have found
  • insert and format in-text citations in your essays or papers
  • generate automatic bibliographies in the style you require.